Without marketing, businesses would fail to connect with their target audiences and sell products or services. A master’s degree in marketing can provide specialized training in 21st century marketing trends.
This prestigious university features impressive scores for thought leadership, value for money, and alumni outcomes. The program’s core courses include Business Marketing Management, Market Research Tools, and New Product Development.
1. ESADE Business School
ESADE Business School is a global academic institution that is renowned for the quality of its education, its international outlook and its clear focus on holistic personal development. Its people – students, alumni, faculty and professionals from all around the world – are its greatest asset. They work together to innovate and contribute to change in business, society and the planet.
The school’s Master in Marketing Management program prepares you to meet the challenges of this fast-changing environment, helping you to build the agility and strategic thinking needed to find effective solutions to complex marketing problems. It also teaches you to identify opportunities and define new value propositions.
It also receives high marks for thought leadership and alumni outcomes, and offers one of the best values in terms of tuition costs compared to its US peers (at least $70k including fees). Alumni work for companies like Amazon, Google, Dyson Ltd, L’Oreal and Volkswagen Group UK. The school is affiliated with Ramon Llull University and has three campus locations. Its Barcelona-Sant Cugat campus is home to an innovation park spanning 17,520 m2. It is accredited by AACSB and EQUIS, and is a member of the Association of MBAs.
2. HEC Paris
HEC Paris continues to dominate the Marketing master program ranking, with a perfect score in Employability and Alumni Outcomes. This French Grande Ecole is considered among the world’s best business schools, and also leads in other rankings including the QS Business Masters Ranking 2023.
The MSc in Strategic Marketing teaches aspiring marketers to be quick problem-solvers, equipping them with the skills they need to succeed in real-world business environments. It’s also designed to encourage students to take risks and challenge the status quo, making HEC a great choice for entrepreneurs.
Students at HEC have a wide variety of career options, and the school works closely with top companies to help them find internships and jobs upon graduation. McKinsey, Bain & Company, and Accenture are just a few of the many firms that regularly recruit HEC students for graduate roles.
Students at HEC can also take advantage of the school’s network of more than 40 business schools around the world to participate in student exchange programs and other international learning opportunities. The school also hosts guest lectures by prominent figures in business and politics, including Francois Hollande (former President of France), Edith Cresson (the first female Prime Minister of France), and Son Sann (CEO of Kering). HEC Paris’ suburban campus is located near the village of Jouy-en-Josas.
A WBS is a list of all the work required to produce the final project deliverables. It is usually nested so that each level can be identified by its parent task. This helps in generating a clear picture of the project scope and its elements. It also helps the project team in identifying and scheduling activities that are needed to create each deliverable.
The first level of a WBS typically describes the overall objective, such as “Build new website for brand”. The next levels describe the tasks that are required to complete each part of the work, using the 100% rule. For example, level 2 may include “Establish secure web url, design layout and develop content”; while the third level will detail the tasks that are needed to establish the communication plan document.
With its top 10 ranking for Marketing master programs in the 2022 QS Business Masters Rankings, Durham University offers a unique MSc program that integrates theoretical and practical marketing education. Its students gain the knowledge to make sound decisions and manage marketing strategies in a global marketplace.
4. USC Marshall School of Business
USC Marshall offers the Master of Science in Marketing to students with an undergraduate degree in business. The program is 36 credit hours and prepares students to build a foundation of business knowledge and skills for success in their careers.
According to the 2022 QS World University Rankings, USC Marshall’s full-time MBA program ranks among the top 25 in the world. The school is also highly ranked by other prominent ranking organizations, including the Financial Times.
The UT Austin Graduate Business Program at the University of Texas has a robust and rigorous curriculum that prepares students to be successful leaders in today’s global economy. The prestigious program is known for its innovative curriculum, case method instruction, and hands-on experience.
In the Master of Marketing, you will learn to understand consumer behavior and how to create brand value by using market research and data analysis to make strategic decisions. You will also gain skills in product development and brand management, marketing communication, and high technology marketing. You will also have the option to add a specialization in Finance, Entrepreneurship, or Supply Chain Management.
5. Vlerick Business School
Vlerick Business School provides aspiring business moguls with the mindset, vast skillset and diverse network to achieve their goals. Whether you choose to attend its Full-time MBA in Brussels, European Executive MBA or Online MBA programs, you’ll gain the tools to make impact – both when you graduate and throughout your career.
Located in the cultural, Mediterranean city of Barcelona, ESADE Business School receives excellent scores for both thought leadership and diversity, with its MSc in Marketing Management course combining consultancy projects with creative seminars, practical experiences in emerging markets and a minimum of four months of internships. The course is taught by a faculty comprising of expert academics and industry professionals from more than 60 different countries.
WBS has an impressive alumni base, with its graduates occupying managerial positions at leading companies around the world. This helps the university earn a top 10 position in this year’s ranking for its MSc Marketing and Strategy course, which blends theoretical knowledge to help you tackle tough decision-making and the practical experience required to execute your strategies.