Selling concept is a marketing strategy that focuses on generating sales transactions without considering the needs of the market. This type of marketing is often used for unsought products like software, insurance, etc.
You may have noticed this in your own email inbox when you receive cold emails from software companies asking you to buy their products.
It is based on the premise that customers won’t buy your product unless you perform sales and promotional activities at a large scale.
Using aggressive marketing strategies like emailing customers on a large scale without adequately qualifying them, making unsolicited phone calls or texts, or using manipulative tactics, are indicative of the selling concept. This approach is often used by companies that have a lot of inventory on hand, and want to sell all of it before the product expires. Examples of this include audio equipment manufacturers such as Bose, and fashion brands such as Doc Martens boots and Tag Heuer watches.
This marketing concept prioritizes sales and promotion over customer satisfaction, which is contrary to the marketing concept, which focuses on satisfying customers while making reasonable profits. The selling concept also advocates making a product of the company’s choice rather than what the market needs, which is a different approach from the marketing concept that directs products towards consumers and markets.
Another aspect of this marketing philosophy is the assumption that customers will buy a product even if it’s not what they need. This is a false assumption, and it ignores the fact that customers will share their dissatisfaction with a product with others. Moreover, a bad buying experience is not something that customers forget quickly. This is especially true for high-ticket items such as life insurance policies, water purifiers, and firefighting equipment.
It is based on the assumption that if you persuade customers well they will buy your product.
The selling concept is based on the assumption that customers will buy your product if you persuade them well enough. It also assumes that if they don’t like your product, they will forget about it and will not share their dissatisfaction with others. This marketing concept ignores the needs of customers, which is a key factor in success. Dissatisfied buyers tend to tell others about their experience, which can hurt the reputation of a company.
This marketing concept is especially useful for unsought products such as insurance, magazine subscriptions, and luxury goods. It is also a good choice for products that are difficult to sell because they are expensive or infrequently purchased. However, this method can be dangerous for small businesses that rely on repeat sales and word-of-mouth to grow.
The selling concept involves heavy promotion and persuasive marketing strategies. It is not suitable for every business, but it can help a small business increase its sales and profits. In addition, it can also help a company get rid of excess inventory, which is an important factor in profitability. For example, companies can use Black Friday deals to sell their unwanted inventory and make money quickly. Another benefit of using the selling concept is that it helps to increase awareness about a company’s products. It also makes it easier to sell a new product to consumers, especially when there are multiple variations of the same product.
It is based on the assumption that customers will forget their dissatisfaction with your product.
The selling concept relies on poor assumptions such as that customers will forget their dissatisfaction with your product and come back for more if you coax them enough. It also ignores customer needs and focuses on increasing sales transactions rather than building and enhancing relationships with customers. This approach is best suited to unsought products, like life insurance and encyclopaedia publications, but does not work well for most goods or services.
The sale concept is an old-fashioned approach that has no place in modern marketing. Its main flaw is that it does not take into account the customer’s perspective. Companies using the sale concept will try to sell their products, regardless of whether they are in demand or not. This is a bad strategy because customers will see through this tactic and not buy the product again.
Its emergence is due to the industrial revolution that stimulated world industry and made it possible for organizations to produce large quantities of goods. This led to a situation where supply outweighed demand in many industries. Businesses had to find ways to dispose the excess stock, and the selling concept was born.
The selling concept takes an ‘inside-out’ approach, which means that it starts at the production plant and focuses on the organization’s existing products. The marketing concept, on the other hand, starts with the market and focuses on satisfying customers’ needs.
It is based on the assumption that you need to sell every product you produce.
When you use the selling concept, you ignore customer needs and want. Instead, you focus on producing products that you think will sell well. The idea is that if you trick enough customers into buying your product, they will come back for more. This is a poor assumption because it assumes that you can manipulate customers into buying your product even if they don’t need it or like it. It also assumes that people will forget their dissatisfaction with your product over time.
This approach to marketing is often used by companies that have excess inventory. For example, software makers may produce more software than their customers can consume. This leads to a situation where they need to find ways of selling their excess inventory. This can be done through aggressive marketing strategies such as cold calling or emailing. If you have ever received an email offering a free software trial or a discount for a subscription plan, then you have experienced the selling concept in action.
The sales concept is also often used by politicians when trying to sell themselves to voters. You may have noticed political ads featuring politicians shaking hands and kissing babies, as well as making speeches. This is because the political party wants to sell itself as a great choice for voters and that they are the only ones who can solve your problems.